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MDM to distribute JayBox
31st July 2008
By Helen Fletcher
Following a seminar, held earlier in the month by JayBox in Leeds, UK, MDM Leisure has won the rights to distribute the JayBox jukebox in the UK and Ireland.
Read full article at:
http://www.intergameonline.com/intergame/news/1580/mdm-to-distribute-jaybox/
New JayBox features introduced to operators
Jukebox manufacturer Jaybox ran a one-day presentation at a hotel just outside Leeds yesterday. Around 40 people, mainly leading operators and retailers, gathered to see the advantages of the Jaybox, which can be wall-mounted or free standing.
Sales director Richard Elsy ran visitors through the operation of the box, outlining its characteristics and, together with managing director Graham Boulderson, consultant Doug Hession and network manager Alex Shepherd, answered a string of questions relating to the operational side of the Jaybox.
Elsy reported that the box had now had 20 months of site testing with nine different leading retailers and 14 substantial operating companies. The exceptionally high income, he said, came from a number of factors, principally its ability to connect through a broadband system, which would shortly include 3G.
Around 60,000 tracks made it the largest UK database of music available on a jukebox, updated monthly by over 1,000 new recordings. He said that other new features included a bingo game, which could be played on screen during quiet periods in locations.
This latter aspect attracted considerable interest among the visitors and a string of questions, relating to how operators would benefit from the box effectively being turned over to another use. It was pointed out by Boulderson that the principal use envisaged for the bingo game would be during times when the location would be normally empty.
“If the bingo game attracts 20 people through the door, it is 20 more people to buy drinks and perhaps play the jukebox when it reverts back to that use,” he said.
The box has many promotional aspects, which were examined and Jaybox promised a series of technical seminars at various locations around the country to build up experience in using the box for operators and staff.
By David Snook — Intergame July 2008
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